.Post Viewpoints: 15.Ever asked yourself exactly how an electric engineer winds up managing an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Show.Trick takeaways:.Why trading formulas brought about being alone (and also a profession pivot).The magic formula: credibility + congruity = influencer results.B2B influencer marketing in Asia: It's happening, but gradually.AI influencers: Cool, but perhaps will not substitute your BFF's Instagram.The payment concern afflicting influencer advertising (and how Partipost is actually handling it).Exciting simple fact: Jonathan's daddy looks forward to Mondays. Yes, you read that right.Bottom line: The influencer marketing yard is evolving faster than you may point out "swipe up." From micro-influencers to AI avatars, the game is actually changing-- yet legitimacy still preponderates.So, prior to you write off that close friend along with 200 followers as "certainly not influential," keep in mind: on earth of nano-influencers, your bestie could simply be the upcoming large trait.Listen for additional influencer understandings and possibly get a pointer or 2 for your very own Instagram game!